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Anipet

Anipet is the largest, most professional, and cost-effective pet store chain in Israel. They provide comprehensive solutions for the raising, grooming, and maintenance of all types of pets, including dogs, cats, birds, reptiles, and fish.
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Challenges

Lack of Real-Time Personalized Insights

Inability to generate and share personalized insights with each store in real-time. Without an easy way to provide tailored performance data and actionable insights for each store, team members struggled to understand what specific actions they needed to take to improve.

Low Engagement with Performance Data

With no system to deliver timely, store-specific insights, engagement with performance data was low. Employees were not regularly interacting with the metrics that mattered most to their success, causing missed opportunities to address underperformance and adjust strategies as needed.

Limited Motivation to Surpass Basic Targets

In the absence of real-time insights and a competitive, gamified environment, team members had little motivation to push beyond their baseline performance. Reaching goals became more of a routine than a challenge, as there were no immediate feedback mechanisms in place to inspire them to exceed expectations.

Results

More Team Members Reaching The Targets

The competitive spirit instilled by the ranking system spurred the sales team to push their limits. Within the first quarter of using the feature, Anipet saw a significant increase in the number of team members reaching their monthly sales targets, hence increase in sales.

Increased Engagement with Performance Data

The ease of access to real-time data and rankings fostered a culture of self-awareness and continuous improvement. Team members became more proactive in monitoring their performance, knowing what to do to improve performance and actually do it.

Highly Motivated Team

The gamified aspect of the competition and the visibility of their rankings created an environment where team members were constantly motivated to perform at their best. The thrill of climbing the leaderboard and earning recognition from their managers (with the support of their AI Agents) drove them to put in extra effort and maintain high performance levels. Together with easy-to-access personalized insights and the AI Agents that drive everybody to be at their best, the results followed quickly.

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