About Us

Transforming the way the world’s leading retailers think.

Why Us?

With our backgrounds in the military and the retail industry, we bring a combination of strategy and technology expertise to our customers

Our Journey:

We entered the Israeli market during COVID, when workforce shortages led retailers to seek remote control tools

Our Goal:

Our goal is to help every retailer manage their operation smartly and efficiently by setting goals, tracking KPIs, and presenting smart insights

Meet the team


Together with our wonderful team, we are reinventing the way retailers are managing their stores and we’re only just getting started.

Asaf Shapira

Founder & CEO

Idan Sergi

Co-Founder & COO

Chen Cohen

Co-Founder & CTO

ilia Pogrov

R&D Manager

Li-or Davidovich

CS Team Lead

Guy Rotberg

Customer success & Onboarding

Omri Dahan

Business Development Manager

Youli Zohar

Marketing Manager

Liam Tadmor

Data Team Lead

Veronica Brodsky

QA Engineer

Roi Hay

Customer Success Manager

Noa Demol Oz

Customer Success Manager

Inbal Carasso-Lev

Product Manager

Matan Ramati

Full-stack engineer

Stav Alfisher

Customer Success Manager

Avia Hecht

Customer Success Manager

Mai Dror Adler


Ofek Avraham

Executive Assistant

Dmitry Slepchenko

Frontend React Developer

Shay Meiry

BI & Data Analyst

Serena Lovadina

Country Manager Italy

Sofi Pelufo

Global CSM

Giselle Rodríguez Piterson

Account Manager LATAM

Daniela Margulis


Maya Vaknin


Yarden Valni

CSM Operation

Shir Sharoni

Digital Operations Analyst

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