About Us

Transforming the way the world’s leading retailers think.

Why Us?

STOREE brings together the expertise of military and retail veterans, giving us a unique perspective on retail management. Our mission is to challenge the status quo and provide innovative solutions to help our customers succeed.

Our Journey:

STOREE launched during COVID to offer retailers remote control tools they needed during workforce shortages. Today, we continue to innovate and empower frontline teams with the tools they need to thrive.

Our Goal:

STOREE aims to revolutionize retail management by leveraging data and technology. Our algorithms and tools support better decision-making, streamlined workflows, and outstanding results. We're passionate about empowering frontline workers and helping businesses succeed.

Meet the team


Together with our wonderful team, we are reinventing the way retailers are managing their stores and we’re only just getting started.

Asaf Shapira

Founder & CEO

Idan Sergi

Co-Founder & COO

Chen Cohen

Co-Founder & CTO

Inbal Carasso-Lev

Product Manager

Liam Tadmor

Data Team Lead

Ilia Pogrov

R&D Manager

Omri Dahan

Account Executive

Guy Rotberg

Project Manager & Onboarding

Shir Sharoni

Backend Developer

Matan Ramati

Full-Stack Engineer

Dmitry Slepchenko

Frontend React Developer

Veronica Brodsky

QA Engineer

Li-or Davidovich

Customer Success Manager

Roi Hay

Customer Success Manager

Noa Demol Oz

Customer Success Manager

Serena Lovadina

Country Manager Italy

Stav Alfisher

Global Customer Success Manager

Sofi Pelufo

Global Customer Sucess Manager

Giselle Rodríguez Piterson


Mai Dror Adler

Operations & Customer Care Lead

Yarden Valni

Customer Care Specialist

Ofek Avraham

Customer Care Specialist

Youli Zohar

Sales Development Representative

Hayat Levi

Chief Of Staff

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